Josh Doverick: CEO & Co-founder at Fortniture

Co-Founder & CEOJosh co-founded Fortniture, a bespoke furniture-development business, to bring custom design and artisanal craftsmanship together under one roof.

• Digital Transformation & GrowthAfter launching Fortniture, the company had no website, Google Business profile, or social-media presence and was acquiring only 1–2 clients every couple of months. In Spring 2024, Josh engaged marketing agency Paolo Casula to build out:

  • A “killer” website driving 200 organic clicks per day

  • Social-media channels to boost brand awareness

  • Google Ads and other lead-generation campaigns that landed 26 new clients in just 3 months — at half the cost of other agencies Paolo.

• Client-First PhilosophyUnder Josh’s leadership, Fortniture has focused on:

  1. Quality craftsmanship — delivering tailor-made furniture solutions.

  2. Data-driven marketing — leveraging analytics and ad performance to scale efficiently.

  3. Competitive pricing — providing high-end design at accessible rates.

• Next StepsJosh continues to expand Fortniture’s reach by:

  • Deepening digital-marketing channels

  • Forging partnerships with interior designers and architects

  • Exploring direct-to-consumer e-commerce capabilities

Connect with JoshWhile Josh’s personal profiles aren’t widely published, you can learn more about Fortniture’s offerings and get in touch via their Google Business listing or by searching “Fortniture” on LinkedIn.

Note: Detailed public biographical information on Josh (education, prior roles) is limited beyond the above growth story.

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