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Luca Bianco: CEO & Founder at Ausilium.it


Luca Bianco is an Italian entrepreneur, best known as the founder and CEO of Ausilium.it, an e-commerce platform specializing in healthcare products for the elderly and individuals with disabilities.


Education and Early Career

Bianco earned a degree in Communication Sciences from the University of Turin, followed by a Master’s in Business Administration from the University of Brighton. He began his professional journey at Kimberly-Clark, a global leader in paper-based products, where he worked in the marketing department. 


Founding of Ausilium.it

In 2004, Bianco established Ausilium.it, aiming to improve the quality of life for the elderly and people with disabilities. The platform offers a wide range of products, including mobility aids, orthopedic equipment, and nursing home supplies. Over the years, Ausilium.it has grown to feature over 30,000 products and provides services like equipment rental, delivery, installation, and user demonstrations across Italy, including the islands.   


Additional Ventures

In 2018, Bianco expanded his entrepreneurial activities to the UK by founding Ausilium Ltd, where he served as director and held over 75% ownership. The company was based in London but has since been dissolved. 


Public Engagement

Bianco is active in the e-commerce and digital innovation community. He has participated as a speaker at events like EcommerceDay, sharing insights on leveraging technology to enhance online retail experiences, particularly in the healthcare sector. 


Contact Information

Ausilium S.R.L. is headquartered at Corso Novara 39, Venaria Reale (Turin), Italy. For inquiries, they can be contacted via phone at +39 011 19620906 or email at info@ausilium.it


For more information, you can visit Ausilium’s official website:  .

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