How an Interior Designer Booked €64.2K in Contracts in 6 Weeks With a Zero-Ads Funnel Built by a Solo Marketer

Introduction

Clara M. ran a boutique interior design studio in Florence, working mostly with foreign homeowners renovating vacation properties in Tuscany.

Her designs were stunning.

Her testimonials were glowing.

Her sales pipeline was empty.

“I had no time to post on Instagram, no idea how to market myself, and no energy to chase leads. I just wanted the right people to find me, understand my value, and book.”

She didn’t need more followers — she needed a system that quietly converted interest into income. You built it.

1. The Problem: Beautiful Portfolio, No Lead Capture, No Sales Engine

Before working with you:

• Her website was a slow-loading Squarespace gallery

• “Contact me” was the only CTA

• No lead qualification — every inquiry led to a long, unpaid call

• Pricing was vague (“starts at €5,000”)

• No clarity on what was included in her packages

She wasn’t being undervalued — she was being misunderstood.

2. The Strategy: Pre-Sell the Process, Not the Portfolio

You transformed Clara’s marketing from “here’s what I’ve done” to “here’s what you’ll get.” You clarified her offer, productized her entry point, and structured a trust-first funnel that removed ambiguity and filtered leads.

Step 1: Create a Productized Discovery Offer With Built-In Qualification

You introduced:

Design Discovery Sprint — €490A paid upfront consult + roadmap that includes:

• 90-minute video consultation

• Moodboard & layout sketch

• Material suggestions

• Timeline + estimated budget

Applied 100% toward full-service contracts if booked.

This turned inquiries into commitments, not just conversations.

Step 2: Redesign the Website to Lead With Outcomes

Old homepage:

Photo grid with no clear message

New homepage headline:

“Transform Your Tuscan Property Into a Timeless, Livable Space — Without Micromanaging the Process”

Subheadline:

“From concept to installation — we handle the full journey for second-home owners, even if you live abroad.”

Site structure included:

• Services page with clear packages

• Discovery Sprint page (sales page style)

• Lead capture form with project type, budget, and timeline

• Calendar integration for booking the Sprint

Step 3: Use One PDF to Fuel the Entire Funnel

Lead magnet:

“The Tuscany Property Renovation Checklist”

Target audience: Foreign buyers & second-home owners

Inside:

• Cost breakdowns for furniture, labor, materials

• Timeline expectations

• Photos of past projects with before/after

• CTA to book the Design Discovery Sprint

Delivered with a short email sequence:

1. Checklist download + “what most renovations underestimate”

2. Clara’s story: From struggling to scalable

3. Portfolio walkthrough

4. Sprint invitation with limited availability

Opt-in → Sprint booking rate: 14.6%

Step 4: High-Intent Directory and Partner Strategy (Instead of SEO)

Rather than pushing blog content, you focused on distribution:

• Featured her on 3 premium home design directories with backlinks

• Got her profile added to a Tuscany-based real estate partner site

• Created a PDF “Referral Kit” for local architects and real estate agents

These drove 80% of her traffic — to a funnel that converted.

3. The Results (6 Weeks)

Metric	Before	After
Qualified Leads	~2/month	28 in 6 weeks
Discovery Sprints Sold	0	19
Full-Service Projects Signed	5	Avg. contract: €11,400
Total Revenue	~€4,000/month	€64,200 booked
Clara’s Time on Discovery Calls	8–10 hrs/week	~2 hrs/week

Every lead came pre-qualified. Every conversation started with context and budget awareness.

4. Clara’s Feedback: “I Don’t Have to Chase Clients Anymore — They Come to Me Prepared”

“I used to dread opening my inbox. Now I get messages from people who already trust me. I can do what I love, and the system does the rest.”

She’s now booking 2 months out and looking to add a remote assistant.

Conclusion: Creatives Don’t Need More Followers — They Need a Funnel That Speaks to Clients Who Value Quality

If you’re a designer, architect, or creative expert working project-to-project with no system…

You don’t need:

• To hire an agency

• 3 reels a week

• A fancy rebrand

You need:

• Positioning that speaks to client priorities

• An offer that turns browsers into buyers

• A site and funnel that filter and pre-sell — while you work

That’s what I build. Freelance. Strategic. Built to convert.

→ Book a consult to build your creative sales system