Denim Blue, Olive Green and Peach

Swatch	Hex Code	Role	Best Fit
Denim Blue	#356E8C	Primary/Base	Logo text or shapes, headers, hero sections—conveys reliability and depth.
Olive Green	#8EA644	Secondary/Accent	Buttons, icons, subheadings—adds an earthy vitality and natural balance.
Peach	#F6D6BD	Highlight/Background	Section backgrounds, infographics, banners—provides warmth and visual softness.

Contrast & Readability

• Denim & Peach: High contrast (≈7.1:1), ideal for headline text on colored panels or clear logo marks.

• Denim & Olive: Moderate contrast (≈4.0:1), perfect for subheadings, navigation links, or graphic elements.

• Olive & Peach: Gentle contrast (≈3.2:1), suited for hover states, info boxes, or decorative patterns.

Tints & Shades

• Tints

  • Olive Green → lighten by ~30% (#A5B86A) for hover effects, pastel backgrounds, or soft overlay accents.

  • Peach → lighten by ~40% (#F9E6DD) to create airy section dividers or subtle textures.

• Shades

  • Denim Blue → darken by ~15% (#2C5D78) for footer backgrounds, drop shadows, or deep logo variants.

  • Olive Green → darken by ~10% (#7B953A) for pressed-button states or icon outlines.

Usage Across Formats

• Logo

  • Primary logo forms in Denim Blue for strong brand presence at any scale, with a small accent element (dot or line) in Olive Green.

  • Alternate logo on a Peach background for stationery or light-themed collateral.

• Website

  • Header, footer, and key nav elements in Denim Blue with white or light-peach text for legibility.

  • Primary CTA buttons and link hovers in Olive Green, with tinted hover.

  • Content cards, info panels, and background sections in Peach to maintain an inviting, warm layout.

• Poster

  • Bold headline text in Denim Blue, subheads and icons in Olive Green to draw attention.

  • Background gradients or large blocks using Peach for a soft, welcoming backdrop.

• Banner

  • Split-tone background: left half in Denim Blue, right half in a light tint of Peach, with Olive Green overlay elements (text or icons) for balanced contrast.

  • Primary call-to-action or key message in white or tinted denim for maximum readability.

This palette combines the trustworthiness of denim blue, the organic energy of olive green, and the gentle warmth of peach—crafting a modern, harmonious aesthetic ideal for logos, websites, posters, and banners.